We are not a gym. We don’t sell a gym membership. We don’t do gym workouts. We don’t just have gym equipment.
You can get that stuff anywhere.
When you join most gyms, you’re paying for access to the facility to use their equipment.
The average fitness center expects 10-15% of its members to use the facility each day (our daily average is 70% for reference). According to NPR, “Gyms have built their business model around people not showing up!”
Tell me what industry thrives when their customers don’t show up and use their services? It’s ludicrous!
At CrossFit OYL, we don’t just sell access to our facility. We sell an experience.

Information & Access -OR- Implementation & Accountability
Listen here, you don’t need more INFORMATION or more ACCESS.
You need help with IMPLEMENTATION and ACCOUNTABILITY.
Google “at home workouts” and you’ll find endless pages and YouTube videos to scroll through.
I hear people say all the time “oh I know how to eat healthy, I just don’t do it.”
The struggle is consistency in your health.
So why do you keep gym-hopping, going program to program, starting & stopping every January, or shopping for a gym based purely on amenities or the cheapest price?

What We Do Sell:
✅ We are a coaching accountability program that happens to have gym equipment.
✅ Everything we do is coach-led, there is never a time that you are working out on your own.
✅ Our coaches know who you really are and can coach you accordingly, rather than just giving you a templated program.
✅ We have a dedicated staff member to help you go from 0 to 12 check-ins within your first month (averaging 3x per week)
✅ Incentive programs for hitting 12, 30, & 100 checkins as well as monthly programs for the ‘Committed Club’
✅ Functional Workouts personalized at a level of difficulty that allows you to still show up in your daily life. No one wants to only do gym workouts that leave them crushed and too sore to be present at home with family or at work!
✅ Beginner, Intermediate, & Advanced Workout tracks tailored to meet you at YOUR fitness level
✅ An Assigned Next Steps Coach to personalize your red carpet onboarding experience so you know which habits to focus on first
✅ Body Composition Scans to measure your physical progress on a weekly basis
✅ Quarterly Progress Goal Setting Sessions to check in with your coach on how to better personalize the program to meet your evolving needs
✅ Access to a private Facebook community of 200+ individuals all moving in the same direction of health
More About Our Gym “Membership”:
According to the CrossFit Inc. definition of health, health is your level of fitness across your lifetime. So not just being strong in your twenties, or running marathons in your thirties, but the cumulative amount of fitness you possess across your entire life time. More years of being semi fit is better than a few years of being really fit.
So that’s really what we’re about – health. And we define that as long term fitness. It’s the same thing.
If this sounds like a change you’d like to make, we’d love to help you find a gym near you. We are different than a traditional gym, and we’re not the only community like this that exists. If you live near Haslet, TX, then come on in for a chat! If you live elsewhere, we have a network of other gym owners, some CrossFit and some not. We want to help you find long term fitness. Just drop us a message below & we’ll help you find a gym and a program that works for your long term fitness goals!